BERLIN (Reuters Life!) – “Green glamour” is returning Berlins fashion week to the map of trend-setting capitals, just at a time when consumers are turning to all things eco-friendly.

Two major “green” shows are exhibiting at this weeks Berlin fashion week that ends on Friday.

They have recently been bought by Frankfurt Fair, the worlds leader in textile and textile-technology, sending strong signals for sustainable products in the fashion sector .

“Sustainability is not a short-term trend, but a great new paradigm,” Frankfurt Fair Chief Executive Detlef Braun told Reuters, adding that it was a lifestyle, affecting everything from production to retail.

In the last couple of years, eco textiles and fashion “have experienced a great leap forward, entering the fashion capitals of the world,” Braun added.

Its also good for business.

“Labels realize that they wont get around the issue anymore, especially as consumers are increasingly conscious of the sustainability of the products they buy,” said Friederike von Wedel of Berlins ESMOD international fashion institute.

“Berlin is becoming an ever more important location for green fashion with international labels coming to enter the European market,” said von Wedel, who directs the worlds first master programme on sustainable fashion.

German voters have recently sent strong signals in favor of green policy. T

Read full post…